telling stories about the important issues
My extensive experience as a journalist and communications can assist you in effectively communicating with your audience. My decades of experience in the media and communications industries give me a unique insight into how to get your message across. I can help you craft compelling messages that are tailored to your specific audience and goals.
I can also provide guidance on how best to utilise various communication channels, such as social media or email marketing, to ensure that your message is seen by the right people. My services also extend to public relations and crisis management, so whatever the situation, I have the skills needed to get your message out there in a clear and consistent manner.
I am used to dealing with technical and scientific content, making the complex simple and highlighting what matters to the intended audience.
By utilizing my expertise, you can rest assured that your communications efforts will be executed professionally and with maximum impact for maximum results.
Services
COMMUNICATIONS STRATEGY
I am an experienced communications strategist specialising in science and technology-related issues. I’ve written about these issues for over 20 years and more recently, helped a wide range of organisations communicate about their products, services and ideas. I can help you develop a comprehensive communications strategy to serve a wide range of audiences
CONTENT & COPYWRITING
At heart, I’m a writer, having penned thousands of articles, opinion pieces, features, blog posts, e-books and white papers. I can help generate content for your website, and communications channels and for placement in media outlets. My speciality is thought leadership content with a focus on credibility, impact and accessible storytelling.
media training
I have been a media trainer for over ten years, having founded the Science Media SAVVY programme and trained hundreds of scientists, technologists and executives over the years. I have a unique approach to communications training that favours storytelling, building meaningful relationships with the media and building communication into your career.
CREATIVE STORYTELLING
I’m particularly interested in creative non-fiction, fiction, screen and script writing. I have a master’s degree in creative writing and experience writing scripts for adverts, short documentaries, plays and explainer videos. I can help you bring your content and ideas to life in unique and engaging ways.
Case Studies
Science Media Centre
I was the founding director of the Science Media Centre, which was established in 2008 and which I led until 2018. This independent organisation has made a huge impact on the public’s understanding of key science-related issues, including climate change, natural disasters and the Covid-19 pandemic. The philosophy and approach of the SMC reflected my own values in that I strive to offer evidence-based, independent information, work collaboratively and openly and empower the next generation of communicators.
Visit the Science Media Centre for more information
BusinessDesk & New Zealand Listener
You can find my analysis and opinion on technology-related issues every week in the New Zealand Listener, BusinessDesk and on ITP Tech Blog. I’ve written thousands of articles on science and tech-related issues over the years and can apply this successful approach to your issues too.
Visit BusinessDesk for my technology commentary
PETER GRIFFIN 
You must be logged in to post a comment.